Danger recognized the need for a different kind of mass-market phone when wireless services expanded beyond voice. The Sidekick was one of the first smart phones for text messaging, Web browsing, email, and mobile applications.
Function designed the Sidekick through multiple product generations. The design tightly integrates hardware into a tiny format. The unique hinge mechanism swivels the display to reveal an alpha keypad. The hinge not only enhances the tactile experience; it remains an iconic feature for the brand.