function engineering


OddzOn/Hasbro Ring Launcher

OddzOn tapped an old military patent for an airfoil-based weapon launcher to inspire a new toy. The challenge was to develop a projectile toy that maximizes shooting range for fun, yet minimizes impact for safety.

Function helped create a toy that launches soft aerodynamic elastomer rings. The rings fly in a spinning motion to maximize distance and accuracy. The unit met all consumer safety requirements, achieved cost targets, and spawned a complete line of toys.

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